LIGHTS…CAMERA…ACTION!

Hello everyone! It has being a long time since I have posted, but I wanted to tell all of you that I have worked in an amazing project for the past two weeks. I have worked on a music video! In this project, my colleagues and I  produced, filmed, and distributed our own brand of music and artist. For instance, we created our own marketing plan by deciding what the artist was going to do such as, tours and social appearances. Also, we filmed and edited the first music video that the artist was going to promote him , and created his social medias accounts and website. Which it took 2 full weeks to complete the project. 

    Within the two weeks that we had to work on this project we needed to develop a detailed and creative way to promote our artist. First we started by doing some research on the genre of our song, which it was “Alternative Rock.” By doing so, we discovered that our target audience was mainly focused on teenagers and young adults because it has a modern technical influences and the modern sub-genres such as “Indie Rock” and “Brit Pop.” Which it includes to bands such as, “The 1975,” “Muse,” “Arctic Monkeys,” etc. Another audience that we found that contains a grand attention to this genre is people between the ages of 45 to 54 year olds due to the fact that “Alternative Rock” emerged between the 1980s and the 1990s. Bands that were popular during these eras were “U2,” “Red Hot Chili Peppers,” “R.E.M.,” “Nirvana,” among others, in which they are still famous until this day and age. Also, by making more research on this type of genre we found out that this genre is very interactive with its audience and most likely the bands have a unique look and style. By knowing all of this information, our group decided to follow most of the practices alternative rock bands do.
    Another research that we made was on how bands from these genre promote and distribute themselves. With this information, we found that bands and artists promote themselves by using different social media accounts such as, Twitter, Instagram, Snapchat, YouTube, and Facebook. Another social platforms that they use are streaming services such as, Spotify, Apple Music, Amazon Music and SoundCloud. Not only do they promote themselves as a band, but also they utilize this tool to distribute their music to their audience. Another common practice that it is use to distribute their music is through a record company. Through these companies they have an easier way to make music and distribute to their audiences.

    To create this marketing plan, our group decided that our artist needed to have its own look and style. For instance, we decided to name our artist "Damian Zane." By giving him this name, we thought it will catchy and interesting for the audience to listen to and also, we thought it will give him an edgy look. Also, we decided to have our artist should follow a certain color scheme that will follow throughout all his campaign. For instance, his accounts on social media, his website, and his first music video had the color scheme of red and blacks. Another, our group decided that Damian Zane should have a contract with a record company that way he could make and distribute his songs easily for the audience to listen. In this case, we chose the famous record company "Capital Records," which is owned by "Universal Music Group."
    To promote our artist better, we decided to use the socia media platforms, create a website, and produce a music video. By using social media, the artist had more access to younger audiences by using the accounts of Instagram and Twitter. With Instagram, we decided that it will focus more on the artist as a brand. In other words, the artist would be using Instagram to promote its merchandise, tours, and behind the scenes of the music video. On the other hand, the Twitter would be use with a more personal purpose. In this account the artist will share any desire content that he will like to share with his audience. Also decided that our artist will also utilize a website to promote himself, his merchandise, tour dates, and even his own personal blog. Within the website, it would make easier for the audience to have access to his social media accounts and streaming devices in which the audience could buy his music. And finally, we decided for his first song, a music video will be produced to promote the artist more. In this music video our group decided that it will a more promotional and artistic video due to the fact that it matches with the genre of the artist, "Alternative Rock." Also, it will incorporate a small portion of storytelling that it will shown and explain throughout the social media platforms, as if it was a teaser for the music video.

    With these different uses to promote "Damian Zane," our group decided to create a unique marketing plan. For instance, we decided that the artist will first show on a bar, or a place with an small audience that way it will be easier to have a stable fan base. Then as the fan base progresses and the artist becomes more popular, he will start to make appearances on television and radio shows. Then, before his own tour he will perform on music festivals that way more people can begin to recognize him. Also, during the same time, the artist will open up concerts on bands that have the same genre. As he becomes more famous the artist will begin his first tour around the U.S. and also in major cities that the rock genre is very popular. For instance, Chicago, Seattle, Los Angeles, and Houston.

    After creating this project, I realize the work and dedication is needed to create a brand for somebody else or even for yourself. It requires a lot of organization, planning and creativity. Also, I've learned that most of the choices that me and my colleagues made were based on the target audience. Another thing that caught my attention is that most of the planning needs to be realistic. If it seems to vague or it is not detailed enough, the idea will not make it through. Furthermore, this project helped me that for the future I will have to make more cautious decisions, time manage myself, and have everything planned before thinking of another idea.

    

                                         


Sources:
thelastmixedtape.com
https://www.bbc.co.uk/music/artists/5b11f4ce-a62d-471e-81fc-a69a8278c7da 
http://rebloggy.com/post/rock-indie-grunge-guitar-foster-the-people-alternative-arctic-monkeys-alex-turne/96365558332

https://giphy.com/gifs/1940s-movie-production-kxKdMAZO0N99S

https://manuelasoccercalda.wixsite.com/mysite